Cause related marketing

Link one of your company’s products or services to EDRA’s work.

Through a cause-related campaign, your company can link one of its products or services to EDRA’s social work, donating a portion of the proceeds to our programs. You gain a unique communication message that reflects your company’s values. Your customers make a purchase that matters. And someone in need receives help.

Alternatively, you can support two award-winning initiatives with a broad audience and a strong communication impact as a sponsor:

ART4MORE International Festival of Art and Mental Health

ART4MORE is a pioneering cultural initiative. Since 2007, on the occasion of World Mental Health Day (October 10), art serves as a bridge to mental health for two days, fostering an open and safe dialogue that combats stigma. We invite you to become a strategic partner of a Festival that is establishing itself as a landmark on Athens’ cultural map. Your company’s presence alongside the message of mental well-being is the most authentic expression of your brand.

Why support this initiative:

You are supporting an innovative initiative that uses art to improve mental health
You are helping to create a healthier and more inclusive society
You provide equal opportunities for cultural access to residents of remote areas of Greece
You enhance your company’s social profile by supporting a pioneering initiative with multiple social benefits
Take advantage of a tax deduction through the Cultural Sponsorship program

National Mental Health Soccer Championship

The “National Football Championship for Mental Health” is an educational and athletic program for people with mental health conditions, implemented by EDRA and the Hellenic Football Federation, and is part of the social pillar “On the Same Field / Same Field” initiative, approved by UEFA. We are breaking down social barriers and bringing the joy of soccer to the community of mental health service users.

Objectives:

Inclusion in action: equal access to sports for everyone, regardless of their mental health
Soccer as a bridge to reintegration: we encourage people living with mental illness to remain active and socially connected
Soccer as a therapeutic tool: we highlight sports as a complementary, non-pharmacological intervention for mental well-being
Breaking the stigma: we shine a spotlight on mental health and combat the prejudices that isolate thousands of our fellow citizens
A nationwide initiative: an annual meeting of mental health organizations aimed at collective action

Together, we are champions of social inclusion for people receiving mental health care and of the mental well-being that soccer provides.

The sponsorship covers transportation to the Regional Games, promotional materials featuring your logo, as well as a commemorative gift package for each organization.